Go-To-Market Strategies in Financial Services: Expert Insights with Judith Peterson

Nov 9, 2023

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Find us online: https://altfunds.io/

Email us with topic ideas: info@altfunds.io

Spotify: https://open.spotify.com/show/5hmRIlxXPlw5xi7sTp1g0r?si=2047a7ddd14c4431

Apple Podcast: https://podcasts.apple.com/us/podcast/alt-funds-network/id1662025628

Reach out to Judith: https://www.linkedin.com/in/judithmpeterson/

Key Topics:

- Educating Prospects: Judith discusses the importance of educating prospects along the buyer journey, ensuring well-informed prospects for smoother sales handoffs.

- Tailoring Marketing Campaigns: Learn how to customize marketing campaigns based on organization size, internal stakeholders, budgets, and goals.

- Career Transition: Judith shares her career transition from operational roles to marketing within the investment management industry.

- Go-To-Market Strategy: Gain insights into the significance of a well-defined go-to-market strategy and how it aligns marketing and sales efforts.

- Evolving Marketing Landscape: Explore the changing landscape of marketing channels and strategies, including the role of referrals and the impact of AI and technology.

Financial Services, Go-To-Market Strategy, b2b marketing, b2b sales, Marketing and Sales Alignment, Buyer Journey, hedge funds, fund marketing, marketing education, Referral Marketing, sales strategies, Marketing Strategies, Financial Services Industry, Marketing Trends, Technology in Marketing, AI in Finance, AI in marketing, Marketing for Financial Professionals, Financial Marketing Tips, Judith Peterson

Disclaimer-

Alt Funds Network LLC and and its affiliates, episode guests, and the companies they represent do not provide tax, legal or accounting or investment advice. This material has been prepared for informational and educational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal, accounting, and investment professionals before engaging in any transaction or making any financial or legal decision based on your specific situation.