Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise

In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.

Learn more about Tom:

Tom on LinkedIn

Episode Resources:

UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar

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