A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

In this episode we're joined by Brad Hoos, CEO of The Outloud Group.

Brad joins us to discuss how to approach influencer marketing strategically, as we cover:

• The pressure of influence experience by creators
• The parallels between business culture and influencer storytelling
• When is right time for a business to focus on influencer marketing?
• Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
• Which markets are experiencing a saturation of influencer marketing?
• BS influencer marketing metrics to avoid

Reference on this podcast:

• https://www.unmade.fm/
• https://www.mural.co/
• https://jamboard.google.com/

CONNECT WITH BRAD/THE OUTLOUD GROUP:

• https://www.outloudgroup.com/
• brad@outloudgroup.com

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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