🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬

In today’s episode, we’re featuring Annica Lin, VP Growth at Sable, a financial services company. Annica has spent quite a few years in the field of performance marketing for consumer fin-techs like Stash, Policygenius & Thimble. 

Outside of work, Annica is a passionate runner and has successfully completed many marathons and ultra-marathons. 

In today’s conversation, we talk about the advent of the Brave browser and ad network and discuss the varied strategies that are employed by Brave to ensure that users enjoy privacy while advertisers have the privilege of targeted ads, by making use of web 3 based protocols. We cover quite a few FAQs around the Web 3 space and delve into her experience with working on the Brave network. We also discuss some of the challenges and limitations Brave ads have as of today.

This episode is really fascinating because it opens the door to a new wave of advertising that is just emerging, and could very much present a big opportunity for the early adopters. 

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/web-3-ads-brave-network-annica-lin-sable/
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Note:
1.  Mobile Growth Lab
Doors are open to the third edition of our workshop series The Mobile Growth Lab, designed to help you break the shackles of ATT’s measurement and performance losses and win in a post-IDFA world. The workshop kicks off on the 26th of July, 2022. 

We have some exciting sessions planned and also some awesome guest mentors - Matej, Thomas, Claire & Eric.

Register for the workshop here: https://mobilegrowthlab.com/

2. Join The Mobile Growth Slack.  A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/
If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5

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