Phil Marshall from Sky Sports speaks with Rowena Samarasinhe, Dave Goodger & Ben Martin about the best to ways to position sports to drive visitation to America. The panel discusses creating a blend of memorable experiences that includes sporting events, authentic storytelling around sports, and the growth of international sports tourism.
Dave Goodger is Managing Director, Europe and Middle East at Tourism Economics. Ben Martin is CEO, Pitchside Sport and Entertainment. Rowena Samarasinhe is Partner at LEVEL, Managing Director at GENSport, and a TEDx Speaker.
The episode was recorded live at Brand USA Travel Week UK & Europe.
Brand USA Talks Travel