Julia Griffiths - Defining A Marketer’s Purpose - Episode #103

“It can help to work for a mission-driven organization, but you’re going to maximize that opportunity if you have some perspective on what your personal values are...”

Always one to believe in bringing her whole self to work, Julia knows that the marketer who is deliberate in the purpose of their work will have the greatest impact.

Early in her career, personal circumstances helped Julia define her own purpose. She has learned how to drive more impactful outcomes by being on purpose throughout her career in healthcare.

Julia believes marketers who find their own purpose can enjoy professional success and personal satisfaction because of the way they do their work.

She is currently a marketing leader at Genentech and formerly a Marketing Director at Pfizer.

Questions and topics we covered:

• The unique marketing challenges within the pharmaceutical and medical industries.
• Why you should study other industries when trying to get new marketing ideas.
• What does “being on purpose” mean?
• Can marketers realize their purpose no matter which industry or company they work in?
• Is becoming a CMO the only path a marketer can take?
• What skills and professional qualities does a marketer need to gain in order to deserve a leadership role?
• What’s the value of being intentional in your marketing?
• Should marketing leaders focus on the competition?
• Why does authentic engagement matter in marketing?

And more!

Say hi to Julia via LinkedIn - https://www.linkedin.com/in/juliajgriffiths/