The $100 MBA Show

MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz

Jan 16, 2023

Gen Furukawa, cofounder of Prehook, dives into the world of eCommerce quizzes, explaining how they can supercharge sales and personalize marketing. He emphasizes the importance of engaging website visitors in a two-way conversation to gather valuable zero-party data. Gen discusses actionable strategies for using quizzes to enhance customer insights, boost conversion rates, and replace traditional data collection methods. This insightful discussion is packed with practical tips for building more meaningful relationships with customers.

22:01

Creator website

Episode guests

Gen Furukawa

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Utilizing engaging quizzes on e-commerce websites enables businesses to collect zero-party data, transforming their marketing strategies into highly personalized experiences.

Implementing well-designed quizzes can significantly improve customer engagement and conversion rates by delivering tailored product recommendations based on user preferences.

Deep dives

The Power of E-Commerce Quizzes

Creating and implementing quizzes on e-commerce websites can significantly enhance marketing and sales strategies. Quizzes function as an engaging tool that helps businesses understand customer preferences and needs, allowing for personalized product recommendations. For example, a quiz can gather zero-party data, which is information customers willingly provide about their interests and needs. This targeted approach not only boosts customer engagement but also improves conversion rates by simplifying the purchasing process.

Intro

5min

Harnessing Quizzes for E-Commerce Success

6min

Leveraging Quizzes for Enhanced eCommerce Marketing

4min

Leveraging Quizzes for Enhanced eCommerce Marketing

4min

Personalizing Marketing through Customer Insights

6min

The more specific your marketing is to your leads, the better it’ll work.

Hence, quizzes.

Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more personal.

And of course, more personal means more effective.

In this guest lesson, Gen will explain exactly how quizzes super-charge sales. But just as importantly, he’ll share how quizzes gather “zero-party data” — the perfect alternative to data from outside platforms like Facebook or Google.

Form your own relationship with website visitors, whether it’s for ecommerce or another kind of product. Best of all, do it without relying on the increasingly controversial (and increasingly less effective) method of paying outside data-farmers. Click Play at the top of the page!

Show Links

Prehook

Cart Overflow

Typeform

The post MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz appeared first on The $100 MBA.