Josh Wardle, a podcast guest involved in a five-letter love story, joins the hosts for a RealQuickulous Romance. They discuss the origin and popularity of the word game Wordle, its marketing strategy, and their love for word games.
Wordle, a popular word game, was created by a software engineer as a gift for his partner and gained widespread popularity through word-of-mouth.
Josh Wardle's previous experience with 'The Button' experiment likely contributed to the success of Wordle as a simple and addictive game.
Deep dives
The Origin of Wordle
Wordle is a popular word game that has taken the internet by storm. Created by Josh Wardle, a software engineer, as a gift for his partner Palak Shah, who loves word games. Initially played only by the couple, the game gained popularity when they introduced it to their relatives and shared their progress in a group chat. On November 1st, 2021, Wardle released the game to the public, and within two months, it attracted over 300,000 players.
The Gameplay of Wordle
Wordle is a simple yet addictive game where players try to guess a five-letter word. Similar to the game Mastermind, players enter a word and receive feedback on each letter's placement. The squares seen on social media timelines represent the number of turns it took a player to solve the word. There are no ads or links in the game, and it can be played once a day, making it an easy and enjoyable daily activity.
Josh Wardle's Previous Internet Game
Josh Wardle was previously involved in another internet game experiment called 'The Button' in 2015. 'The Button' featured a countdown timer, and users could reset the timer by clicking the button. The experiment lasted over two months and garnered over a million clicks. Wardle's experience with 'The Button' likely influenced his ability to create a successful word game like Wordle.
Bonus minisode! This five-letter love story is perfect for our first RealQuickulous Romance! The little green squares of Wordle may be dominating your timeline, but did you know the game is a labor of love?