
Today, Explained Target-ing Pride
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May 31, 2023 Emily Stewart, a Vox journalist who covers controversies surrounding major brands, joins historian Kyle Williams to discuss the backlash against companies like Target and Bud Light during Pride month. They explore why brands are facing heightened scrutiny and the role of misinformation in shaping public perception. Delving into the historical context, they analyze how corporations navigate activism while balancing consumer expectations and political pressures. The conversation offers a fascinating look at the evolving relationship between corporate identity and social issues.
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Target and Bud Light Boycotts
- Target faces boycotts for selling Pride merchandise, similar to Bud Light's Dylan Mulvaney controversy.
- Other retailers like Lego, Kohl's, and PetSmart face similar boycotts for Pride-related items.
Tuck-Friendly Bathing Suit Rumor
- A false rumor about Target selling tuck-friendly bathing suits to children fueled outrage.
- The bathing suits were only available in adult sizes and not marketed to children.
Political Climate and Trans Issues
- The current political climate, with anti-trans legislation, contributes to outrage over trans issues.
- Online rumors quickly spread and intensify, fueling anger and calls for boycotts.





