Discover how creating consistent content to drive social engagement can transform your local marketing strategy. In this episode of the Local Marketing Lab, Dustin Owen, Vice President of East Division Sales at Waterstone Mortgage and host of the Loan Officer Podcast, shares his wealth of knowledge in the mortgage industry. With over 20 years of experience, Dustin reveals how content creation and social engagement have been pivotal in building strong client relationships and driving business growth. His insights offer a fresh perspective on leveraging digital strategies to enhance local marketing efforts in the competitive mortgage space.

Topics discussed in this episode:

• Leveraging your circle of influence for business growth
• Effective strategies for online networking and personal branding
• Creating consistent, valuable content
• Utilizing CRM systems for managing client relationships and marketing efforts
• Building trust through an authentic online presence

Resources

• Connect with Dustin Owen on LinkedIn.
• Learn more about Waterstone Mortgage.
• Check out The Loan Officer Podcast and the loan officer coaching community.

Other shout-outs

• Rocket Mortgage
• Use the Scotsman Guide to find loan originators.
• Follow Jordan Nutter from NFM Lending for ideas to generate leads on TikTok.
• Check out Jennifer Beeston from Guaranteed Rate for excellent YouTube content.
• Follow Amir Syed for TikTok content and his coaching company.