Web Design Business with Josh Hall
337 - Quick SEO Win Strategies with Barb Davids
Jul 29, 2024
Join Barb Davids, an expert in quick SEO strategies for web designers, as she shares essential tips that can lead to fast results for clients. Discover how minor tweaks to blog titles can boost rankings, why changing URLs might be a mistake, and the power of combining video with blogs. Barb dives into how AI is reshaping SEO, emphasizing the need for unique content that stands out. With actionable insights, web designers can learn to manage client expectations while implementing techniques for immediate improvements. Don't miss these easy wins!
59:35
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Quick takeaways
- Refreshing page titles and descriptions can significantly enhance click-through rates by attracting visitors, but URLs should remain unchanged for stability.
- Web designers must set realistic SEO expectations for clients, as results typically range from weeks to several months and quick wins build trust.
Deep dives
The Importance of Page Titles and Descriptions
Changing the page title and description can significantly impact click-through rates, akin to a window display inviting potential customers into a store. This strategy not only helps in refreshing content but also encourages visitors to engage with the website. It's advised to give it time, typically around two weeks, to evaluate the effectiveness of these changes without altering the URL. Keeping the URL unchanged is crucial, as any alteration would signal Google to treat it as a new page, complicating ranking efforts.
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