The Trump Bump and the Decline of Journalism

The Trump bump was a phenomenon in the news industry where coverage of Donald Trump attracted viewers and readers, leading to increased revenue. However, it masked deeper problems in the news industry, such as declining advertising revenue and over-reliance on digital platforms. When Trump left office, there was a significant drop in viewership and subscription numbers for news organizations. The decline in audience interest in politics and the lack of new developments with Trump as a candidate impacted the news business. News organizations are now grappling with the challenge of finding new ways to stay essential and cultivate stronger bonds with their core audience.