

18 | Nya Jones, Founder & CEO of Inside Then Out: Building a Brand with Intention & The Importance of Self-Acceptance
In this week's episode, Nya Jones, founder and CEO of Inside Then Out, joins the pod! Inside then Out is a lifestyle brand of journals, digital products, and other accessories to help you to live more mindfully. The name "Inside Then Out" represents prioritizing what's inside first.
We talk all things entrepreneurship, brand-building, quitting your day job, and of course, what it means to live intentionally, and mindfully and how to start your day by giving to YOU first before anything else.
Topics Discussed:
- Ana’s full circle moment interviewing Nya
- How nya started inside then out
- Nya’s product development philosophy
- Inside Then Out's journals
- Nya's experience working a corporate job
- Why she bet on herself and quit her full-time job to serve ITO
- Her advice for leaving your corporate job
- How ITO has evolved over the past few years
- Nya’s focus for ITO going into 2024
- The importance of being genuine when building a brand
- Stories of how ITO journals are used (ex: at a women's prison!)
- How Nya blends self-discovery and entrepreneurship
- The importance of self-acceptance
- Nya’s experience as a black entrepreneur in wellness
- Start your day by giving towards yourself before anyone else
- Nya’s journey of identity: I am not my business
- Her advice to young people, "Act on an idea"
- Nya’s definition of self-discovery
& more!
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Check out Inside Then Out: https://www.insidethenout.com/
ITO IG: @insidethenout
ITO Tik Tok: @insidethenout
Connect with Nya: @nyajones
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Check out Theory & Practice: https://www.theorynpractice.com/
IG - @theoryandpracticewellness
Tik Tok - @theorynpractice
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Follow Ana:
IG - @anacordera
Thank you for listening!