James Smith is a British-born, Bondi-based personal trainer who has been likened to the ‘Gordon Ramsay of the fitness world’ – amassing a significant social media following for his expletive-laden take downs of everything from dodgy fitness influencers to unhelpful health fads. Even Men's Health has been on the receiving end of the self-proclaimed fitness industry disrupter.

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#163 James Smith - Disrupting the Fitness Industry