The Professional Services Pursuit Ep. 110 - A Crawl–Walk–Run Path to Outcome-Driven Services w/ Melissa Korzun
Jan 22, 2026
30:03
AI is rewriting the rules of professional services. As delivery time compresses and impact accelerates, traditional pricing models — T&M, fixed-fee, retainers — are starting to break.
In this episode, Banoo is joined by Melissa Korzun, Kantata’s VP of Industry Solutions to explore what outcome-driven delivery really looks like in an AI-powered services world. When utilization is no longer the scoreboard, firms are being judged on time to value, customer lifetime value, and portfolio ROI.
We cover:
- How to redesign service offerings and commercial models around measurable outcomes
- What changes when delivery becomes hybrid across humans and AI agents
- Why sales, delivery, and ops must evolve together—not in silos
- A practical crawl-walk-run approach to transformation
- How transparency and accountability become margin protectors, not overhead
The firms that win next won’t just deliver faster—they’ll make outcomes visible, repeatable, and profitable. This episode shows how to get there.
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