Letting & Estate Agent Podcast The importance of being a part of the community as an Estate Agent - Ep. 2396
Nov 23, 2025
Shanice Gandhi, a community-focused estate and letting agent from South Yorkshire, shares her insights on the importance of genuine community involvement in real estate. She emphasizes that being a local expert means understanding the market and community beyond listings. Local content, like features on local businesses, can foster trust better than constant property posts. Patience is key in marketing; success often unfolds over time. Shanice also credits her father's 'not yet' advice in shaping her approach to outreach and success.
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Know The Community Not Just Listings
- Being the local property expert means knowing the market and the wider community, not just listings.
- Community content engages people far more than constant property posts.
Feature Local Stories Over Listings
- Create content that interests and excites people, such as features on local businesses.
- Prioritize community stories over repeating 'to let' or sale posts to boost engagement.
Play The 90+ Day Marketing Game
- Accept that community marketing is hard work and won't always produce immediate leads.
- Treat content as nurturing your pipeline for 90+ days rather than expecting instant returns.