Top of Mind Market Insights From an Iconic Global Brokerage
In this episode of the Top of Mind podcast, Mike Simonsen is joined by Greg Sexton, Chief Operating Officer at Century21. Greg shares his extensive expertise as a leader at one of the most iconic real estate brands in the world, talks about the latest agency trends, and gives his outlook for the real estate market.
About Greg SextonGreg Sexton is the Chief Operating Officer of Century21. Greg leads Century21’s domestic and international operations, including industry-leading tech platform tools, learning and development, and data-driven products. Century21 is one of the most iconic residential real estate brands of the last 50 years, with 155,000 agents worldwide.
Here’s a glimpse of what you’ll learn:- Why smart marketing and branding are essential in real estate
- How Century21’s famous Super Bowl commercial came to be
- Why Millennials are seeking out Realtors and not just relying on apps to buy homes
- How the pandemic changed the home-buying process and which trends are here to stay
- Why suddenly brokerages can expand into new states, far away from their home markets
- Why the team model for real estate agents is becoming more dominant
- Why there is growth in the US real estate market from international buyers
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.
Resources mentioned in this episode: Follow us on Twitter for more data analysis and insights:https://twitter.com/altosresearch
https://twitter.com/mikesimonsen
See you next week!
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