FreightWaves LIVE: An Events Podcast B2B vs B2C last mile strategies
The coronavirus pandemic forced many companies to adapt the way they manufactured and packaged their products, as well as how they shipped them to their final destination, according to Karen Tyndall, GlobalTranz Inc.’s director of customer solutions.
“What we found was that [customers] were buying online and ultimately making those purchases from their living room,” Tyndall said. “The unique challenge to final mile is that when you have the challenge of getting products into a customer’s hand safely, and also in a timely manner, many companies that were not prepared or aligned with providers to even facilitate that service were scrambling to buy capacity within the market.”
FreightWaves Market Expert and analyst Zach Strickland talked with Tyndall during a virtual Fireside Chat, “B2B vs. B2C Last Mile Strategies,” during the FreightWaves Last Mile Logistics Summi
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