The Startup CPG Podcast
Founder Feature: Val Emanuel of Rif Care
Jan 3, 2025
Val Emanuel, co-founder of Rif Care, brings her diverse experience from modeling and Goop to the conversation. She shares her journey in creating eco-friendly feminine care products, navigating market gaps, and the challenges of scaling a sustainable brand. Val highlights the importance of social media and influencer partnerships for growth and candidly discusses the unique obstacles faced as a female founder of color. With ambitious plans for 2025, including surpassing $1 million in sales, she offers valuable insights for aspiring entrepreneurs.
37:16
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Quick takeaways
- Val Emanuel highlights the journey of creating sustainable feminine care products, overcoming manufacturing challenges, and finding market gaps in the industry.
- She emphasizes the importance of leveraging social media and grant funding for growth while navigating the unique challenges faced as a female founder of color.
Deep dives
The Rise of RiffCare: Innovating Period Care
RiffCare, co-founded by Val Emmanuel, specializes in organic period care products made from hemp fiber. The brand addresses a market gap for elevated and environmentally-friendly feminine hygiene products, focusing on sustainability and the avoidance of harmful toxins. RiffCare's offerings include biodegradable pads and reusable period underwear, emphasizing comfort and health. This innovative approach has become increasingly relevant, as more consumers are prioritizing safer and more sustainable options for their health needs.
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