AI in Marketing and Going Viral | Hook Point's Brendan Kane | Artificial Intelligence Podcast

In this episode of the AI For All Podcast, Brendan Kane, Founder of Hook Point, joins Ryan Chacon and Neil Sahota to discuss AI in marketing and creating viral content. Kane talks about the significance of qualitative analysis to optimize content, mastering storytelling, and the importance of crafting a message that resonates with a wider audience. He speaks about the need for individuals and organizations to unlearn traditional marketing methods and adapt to new methods enhanced by AI. Kane also predicts that advancements in hardware will determine the evolution of social media. Since 2005, Brendan Kane has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Over the course of his career, Brendan developed the first ever influencer campaign on YouTube in 2007, oversaw $200 million in marketing spend, worked with major corporations like MTV, Viacom, Vice Magazine, Paramount, IKEA, and Sketchers, generated $1 billion in revenue for clients, worked with celebrities Taylor Swift, Rihanna, and Adriana Lima on their digital strategy, generated over a million followers on his personal Facebook and Instagram account as an experiment, authored best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand Out in a 3-Second World, and most recently developed The Hook Point Guide to Going Viral. It takes 3 seconds to make or break your business. Hook Point helps your brand stand out in crowded markets. There are over 60 billion messages on digital platforms everyday. The average person is exposed to 4,000 to 10,000 ads every 24 hours. Inundated with choices, today’s consumers make decisions in milliseconds. How do you stand out and be heard? With an effective Hook Point. Discover more about AI at https://ai-forall.com More about Hook Point: https://hookpoint.com/home Connect with Brendan: https://www.linkedin.com/in/brendanjkane/ (00:00) Intro (01:16) Brendan Kane and Hook Point (02:10) How to go viral (08:25) Social media algorithms (09:30) The attention economy (10:44) How do you leverage AI tools? (12:30) AI in marketing (14:42) Qualitative and quantitative analysis (16:32) Can anyone do data analysis? (19:04) Will AI change how marketers are hired? (21:50) Unlearning traditional marketing methods (28:03) How long does it take to see results? (30:22) Future of AI in marketing (33:30) Learn more and follow up (33:55) Brendan's new book SUBSCRIBE TO THE CHANNEL: https://bit.ly/43dYQV9 Listen to the Podcast: https://bit.ly/45rewGf Join Our Newsletter: https://newsletter.ai-forall.com Follow Us on Social: https://linktr.ee/aiforallofficial