Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Business Case Ownership—The Product Owner's Core Duty | Lilia Pulova

Jun 27, 2025
Lilia Pulova discusses the vital role of Product Owners in Agile teams. She emphasizes the importance of being consistently present and inspirational, connecting the team's work to the wider business mission. The conversation contrasts effective Product Owners with unprepared ones, illustrating how lack of preparation can derail project alignment and team dynamics. Additionally, the episode highlights the necessity of clear communication and prioritization for driving business impact and motivating teams, while introducing a community platform for Agile practitioners.
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ANECDOTE

PO Unpreparedness Hurts Team

  • Lilia Pulova witnessed a Product Owner who showed up unprepared and expected developers to provide business context.
  • This PO shifted decision-making to the team and architects, neglecting their core responsibilities.
ADVICE

POs Must Own Product Vision

  • Product Owners must prioritize features based on the business case, not leave it to architects.
  • Always provide the team with clear product vision and expected value for each increment.
INSIGHT

Business Impact Over Features

  • The product's purpose is to impact business metrics, not just deliver features.
  • Without defined goals, teams lack filters to prioritize work effectively.
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