Female Startup Club This cold emailing strategy generated $150,000 in sales, with Kimai’s co-founder Jess Warch (part 1)
Today on the show we’re learning from the co-founder of London based jewellery brand Kimai.
Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet.
In this episode we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.
And btw, If you want to come to our London launch party for the book, remember to email me so we can pop you on the list at hello@femalestartupclub.com.
LINKS WE MENTION:
Jessica's Instagram
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