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Business Daily

The problem with polling

Nov 13, 2020
Experts Andrew Gelman and Zeynep Tufekci discuss the failures of polling in recent elections, questioning its impact on democracy. They delve into the reasons behind polling errors and the need for improvement. Anthony Wells sheds light on the functioning of the polling industry beyond elections.
18:29

Podcast summary created with Snipd AI

Quick takeaways

  • Polling inaccuracies can distort voter behavior by creating false certainty about election outcomes.
  • Non-response rates and biases challenge the polling industry's accuracy in predicting election results.

Deep dives

Challenges Faced by Pollsters

Pollsters have faced backlash for inaccuracies in predicting major events like the UK's 2016 Brexit vote and the US presidential election results. The 2016 EU referendum shift pollsters largely from phone-based to online polling due to higher accuracy. Despite efforts to ensure representation in their samples, non-response rates and biases challenge the industry's accuracy in predicting election outcomes.

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