Nigel Edmead, of enumanation, joins Steven to discuss the importance of teaching geospatial professionals how to articulate the business benefits of their work. He explains that geospatial professionals need business skills to compete for investment resources and secure funding for geospatial projects. Nigel highlights the need for soft skills, such as communication and marketing, to effectively promote the adoption and uptake of geospatial information. He describes the development of a certificate of leadership skills for geospatial professionals and the delivery of e-learning modules and webinars. Nigel emphasizes the importance of tailoring business skills training to the geospatial industry and providing real-world case studies and examples.
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