Demystifying opinion polls as election fever heats up

In a captivating discussion, veteran pollster John Wright shares insights from his decades of experience in public opinion research. He delves into the evolution of polling methodologies, highlighting the shift from door-to-door surveys to digital platforms. John emphasizes the complexities of opinion polling, the necessity for diverse representation, and the impact of polls on voter perception. As election season heats up, he also explores the future of polling in a digital age, stressing its importance in fostering democratic engagement despite its challenges.