The Green Washing Machine | Veronica Bates Kassatly

What happens when an industry regulates itself?

Bad science, opaque methodologies, incorrect conclusions—and few questions asked. The fashion industry has spent over 10 years drafting sustainability guidelines under the guise of independent analysis which protect brands’ bottom lines. Thanks to an elaborate network of organisations, think tanks and funders, these guidelines have even made their into Law around the world. The problem? They’re unscientific.

Veronica Bates Kassatly is an economist and sustainable fashion consultant I met whilst investigating this story in 2022. Despite the extent of fashion’s greenwashing making international headlines years ago, little has come on since, as Veronica explains in the episode. We discuss the manipulation of sustainability metrics by the fashion industry to promote polyester fibre as sustainable, the deficiencies in current methodologies, and the impact of EU regulations on global trade, particularly for producers in the Global South. The episode highlights the interplay of economics, legislation, and industry incentives in perpetuating unsustainable practices, urging for inclusive discussions and genuine sustainability measures.

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