Bloomberg Businessweek Beauty Product Boom Lifts Sally to Highest Since 2023
Nov 18, 2025
Denise Paulonis, President and CEO of Sally Beauty Holdings, shares insights on the thriving beauty industry. She discusses the recent earnings report, emphasizing consumer resilience paired with selective spending. Denise highlights popular trends like DIY hair maintenance and vivid colors gaining traction. She also addresses supply chain challenges, particularly tariffs on tools from China. With a dual retail and salon model, Denise credits innovative product adoption for driving their success.
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Consumers Are Resilient Yet Selective
- Denise Paulonis says consumers are resilient but selective in spending right now.
- They splurge on experiences and key products while cutting back on less important items.
Hair Color Fuels Growth
- Hair color drove strong demand with high-single-digit growth at Sally.
- Customers mix DIY color with salon visits to stretch budgets and touch up roots.
Vivid Colors Make A Comeback
- Vivid colors are resurging as consumers seek fun and self-expression.
- Sally sees growing interest in pink and purple shades among customers.