Singletrack The State of Singletrack: What 2025 Taught Us and What Comes Next
In this annual State of Singletrack episode, Finn Melanson sits down with longtime collaborator Scott Hickenlooper to reflect on where Singletrack has been, what defined 2025 from multiple angles, and how the business, media projects, and personal priorities are evolving heading into 2026.
The conversation covers why the State of Singletrack format exists, how Finn thinks about transparency and building in public, and what listening habits and creative influences shaped the show over the past year. Finn looks back on the biggest accomplishments of 2025, including the release of Singletrack’s first feature-length film The Finisher and the launch of Twisted Fork Trail Festival, while also addressing where things fell short, from missed product ideas to community initiatives that never fully materialized.
The episode examines the realities of building a trail running media company, including the fragility of sponsorship-driven business models, how partnerships are structured, and why diversification through events and race coverage has become essential. Finn and Scott also discuss the growth of Singletrack’s YouTube channel, the challenges of sustaining that momentum, and open questions around future video projects and personal storytelling.
Looking ahead, Finn shares what excites him most about 2026, including Jules Campanelli joining Singletrack full-time, upcoming race directing responsibilities, coverage plans for major events, and his own racing focus on Scout Mountain 100 and the Bear 100.
The episode closes with audience questions, reflections on how Finn’s perspective on the sport has changed, advice for aspiring creators and athletes, and a look at dream interviews that remain at the top of the wish list.
Partners:
- Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)
- Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order (https://www.precisionhydration.com/planner/?utm_source=partner&utm_medium=podcast&utm_campaign=singletrack)
- Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)
- Janji - premium trail running apparel (https://janji.com/)