At the time of recording, the numbers for the latest food at home index had increased 10.2% over the past 12 months. So what does that mean? How can we plan and adjust for inflationary times as emerging CPG brands? Luckily we have access to awesome natural shopper data experts, and today we get to chat with Jessica Malach, VP of Marketing & Insights, at Social Nature, an all-in-one shopper marketing platform for natural CPG brands to successfully launch products at retail. With over one million users in their community, they have great data on how natural shoppers are currently responding to inflationary times.

Listen in to hear Jessica share about:

What changes consumers are making to their shopping habits in the current economic environment (including behaviors changes related to channels, categories, health goals, & spending)
Differences across generations, including Gen Z, Millennials, Gen X, and Babyboomers
Winning strategies for getting & keeping new consumers in today’s macro-economic conditions
Top tips on successful product launches in today’s retail environment
Ideas for engaging your current consumer base to grow LTV and influence
And more!

Social Nature is a proud sponsor of Startup CPG.

Episode Links:

Social Nature website
Jessica’s LinkedIn
Brands mentioned: Haven’s Kitchen, Sweet Nothings, Vega, Honest Tea
Social Nature team email: marketing@socialnature.com
Learn from & get to know the Social Nature team:
- Episode #50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach
- Overview of Digital Sampling with Social Nature founder Annalea Krebs
Episodes that mention Social Nature campaigns:
- Episode #66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge (Social Nature discussed at 41:15)
- Episode #86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello (Social Nature discussed at 37:33)

Show Links:

Join the Startup CPG Slack community (12K+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
Episode music by Super Fantastics

#205 Ik heb goed nieuws en slecht nieuws