The Best One Yet

🧘 “Leggings. Latte. Pilates. Repeat” — Alo Yoga’s sanctuary strategy. Cruises’ 104% full problem. Lucid’s EV trust fund.

Jun 2, 2023
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ANECDOTE

High-Earning Mascot

  • The Denver Nuggets' mascot, Rocky the Mountain Lion, reportedly earns $625,000 annually.
  • This surprising salary surpasses that of some high-finance positions, highlighting the potential of mascot work.
INSIGHT

Alo Yoga's Sanctuary Strategy

  • Alo Yoga's success isn't solely from its athleisure products.
  • It's from creating "sanctuaries" that offer wellness experiences, building brand recognition without traditional advertising.
ANECDOTE

Lucid's Trust Fund

  • Lucid Motors, unlike other EV startups, has a financial safety net: the Saudi Arabian royal family.
  • This $1.8 billion investment helps, but raises concerns about dilution and lack of discipline.
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