The 5 P's of Product Experience: Why They Matter for Mission-Led Businesses

In today’s very special solo episode, I’m tackling a topic that’s often overlooked but absolutely vital for mission-led and sustainable e-commerce businesses: the product experience.

Have you ever poured your heart into crafting a brand with a powerful mission, only to wonder why your product isn’t flying off the shelves? It might be because you’re missing the mark when it comes to delivering a memorable and meaningful product experience. That’s why I’m introducing you to what I call the Five P’s of Product Experience—your proposition, purpose, pricing, packaging, and post-purchase journey.

In this episode, I’ll break down each of these pillars, sharing personal stories and practical tips to help you ensure that your product not only aligns with your brand’s mission, but also delights your customers at every step. Whether you’re fine-tuning your packaging, rethinking your pricing strategy, or looking for ways to deepen customer loyalty, this episode is packed with actionable insights to help your purpose-driven business thrive.

Tune in and discover how mastering the product experience is the key to building real loyalty, making a greater impact, and standing out in today’s crowded market.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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