Ethan Song is the co-founder of RareCircles and was previously the co-founder and CEO of Frank And Oak, a leading direct-to-consumer brand that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail. Ethan is a thought leader and active angel investor in Web3, the creators economy and commerce enablement space.

In this conversation, we discuss:
- Origin story of Frank and Oak
- Community first, sales second
- Should all brands partake in web3?
- Community and loyalty
- Having 1000 true fans
- Web3 = removing the middle man
- Owning the channels in which you communicate
- 2022 being the year of food and beverages NFTs
- integrating life into real life experiences
- Rarecircles
- NFTs and the future of utility

RareCircles
Website: rarecircles.com
Twitter: @rarecircles
Instagram: @rarecircles

Ethan Song
Website: ethansong.xyz
Twitter: @mrethansong

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#126: Ethan Song on NFTs, Building Communities and RareCircles