Leanne on Demand Daily with Leanne Hughes 🌴241. Results of the 12-Hour Ticket Experiment
Hey, thanks for tuning in today! Yesterday I shared my crazy little experiment with you—what would happen if I gave myself just 12 hours to see if a brand-new event idea had legs? No venue, no speakers, no fancy marketing—just a vision, a date, a location, and a cap of 50 people.
Here’s what went down:
- I put the idea out quietly—via a Substack PS, a couple of LinkedIn + Insta posts, and a waitlist (78 people).
- At 8:00 AM tickets opened. By 8:21 AM, we’d hit the threshold of 15. Game on.
- By 2:10 PM, 31 tickets had sold. That’s for an event happening 292 days away. People are flying in from New Zealand and Perth for it.
- I didn’t send it to my full list. No chasing. Just: idea → test → result.
Why I did this:
👉 To validate the idea properly (likes ≠commitment, credit cards = commitment).
👉 To share the risk of running an event (why should hosts carry 100%?).
👉 To use real scarcity to create action—only 50 seats, only 12 hours, and no expansion.
I also share behind-the-scenes lessons:
- Why I used Luma and Tally instead of freebie tools like Google Forms.
- How scarcity, mystery, and bold-action language shaped the vibe.
- Why this approach attracts the kind of people I want to work with—those who thrive in ambiguity and act fast.
The result? Con Con 2026 is ON. 🎉
19 tickets remain. And I’m honestly a little scared (in the best way possible).
Big thanks to everyone who jumped in early—you’re the bold action-takers. Tonight I’ll go live to debrief the experiment and share what’s next.
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Show notes for every episode at https://podcast.leannehughes.com
P.S. Ready to take things up a level? Here are some ways I can help:
- Watch My 2025 Speaker Reel: Let's energise your next event.
- Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint.
Let's connect on all the channels:
Visit my website: leannehughes.com
Email me: hello@leannehughes.com
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