Coaching Is Failing in the AI-Era: 4 Reasons Why

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Why do most performance psychology approaches fail to deliver lasting results? Dr. Jon Finn - creator of Human-AI Performance Psychology - tackles this challenging question head-on, revealing statistical evidence that even gold-standard talk therapies like CBT only help one in five people—with benefits typically fading within a year.

Drawing from three performance psychology degrees and extensive field experience with elite performers, Dr. Finn shares the four fundamental flaws in traditional coaching approaches that led him to develop the Habit Mechanic AI Edge system. This revolutionary framework has helped clients secure tangible results like circa $90,000 salary increases, and equity positions by becoming leaders in human-AI performance.

The breakthrough lies in understanding Brain States first, creating both long-term and daily strategic plans, and implementing a comprehensive behavioral automation system. Unlike conventional approaches that offer disconnected tips and tricks, this system treats personal performance with the same strategic seriousness businesses apply to their planning processes. The result is a four-step AI-Edge Success Cycle that addresses the growing complexity and overwhelm of our AI-enhanced world.

Most remarkably, Dr. Finn's and his team's approach doesn't require abandoning everything you've tried before—it provides a better container that amplifies existing tools and adds "super boosters" to make them stick. As he eloquently puts it, "You're only ever one Brain State habit away" from transformation.

Ready to experience what's possible when performance psychology is rebuilt from first principles for the AI-Era (i.e., Human-AI Performance Psychology)? Learn more about one-to-one coaching on our website, download "Train Your Brain for the AI Revolution," or join our upcoming webinar "The AI Lie" on May 14th to discover what successful individuals and teams are doing differently in the age of artificial intelligence.