Data protection, legal compliance and respect for member's privacy are all critical topics for loyalty marketing professionals.

Whether it's GDPR or other global regulations, the privacy challenges we face today are escalating in to the "perfect storm".

So how can we ensure we're professional, prepared and protected as much as possible?

This short summary show explains the factors to consider, as well as the idea of a "Data Health Check", a service offer by Richard Dutton, Managing Director of the Elias Partnership, which can help your company prevent and defend against the costs of a data breach, should one ever occur.

Show Notes:

1) Richard Dutton

2) Elias Partnership

3) Let's Talk Loyalty Episode 139: Data Laws and Data and Privacy Health Checks for Loyalty Professionals

Matt Ingram: an introduction to his dissertation