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Google Tweaked Search to Comply With EU Rules. Yelp Says It Makes Results Even More Unfair
Feb 26, 2024
Google tweaked search results to comply with EU regulations, but Yelp claims it made results even more biased. The podcast discusses the impact on user trust, concerns about fairness in search results, and efforts to promote transparency and fair competition.
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Quick takeaways
- Google is testing new search result designs to comply with EU rules, giving smaller companies more visibility.
- Yelp's tests showed design tweaks in Google's search results made users less likely to visit competitors' sites.
Deep dives
Google's Search Results Changes Impact on Competitors
Google has been testing new search result designs in Europe to comply with the EU's Digital Markets Act, aiming to give smaller companies more visibility. However, Yelp and other competitors argue that the changes have made users less likely to click through to their sites. Google spokesperson claims that their changes create more opportunities for sites like Yelp to appear in results. Despite positive feedback on clicks to review sites, individual businesses may experience drops in visits from Google Search.
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