If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure ecommerce brands are unknowingly starving their own growth because they’re looking at the wrong data. As brands expand beyond DTC into Amazon, retail, and omnichannel marketing, traditional metrics like MER and ncROAS no longer tell the full story.

In this episode, we break down the biggest measurement mistakes that are causing brands to pull back on ad spend too soon, leading to stalled growth and missed opportunities. If you want to know how to properly assess the efficiency of your ads—and stop making costly decisions based on incomplete or misleading data—this is a must-watch.

What You’ll Learn in This Episode:

Why your reported ad efficiency is lower than reality (and what to do about it)
The hidden impact of Meta & YouTube ads on Amazon & retail sales
How to assess incrementality instead of just relying on platform-reported ROAS
The #1 measurement mistake brands make when scaling to 8-9 figures
A step-by-step plan to fix your data and unlock scalable growth

Show Notes:

Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.
Explore the PROPHIT System: profitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

92: [HITS] You Need Skin in the Game