Why Index Investing: Cut your losers, double-down on your winners | iShares by BlackRock

Welcome to part 3 of our 4 part exploration of the power of index ETFs. We may have written a book on them, but we still think index ETFs are under-appreciated.

Over four episodes we'll be discussing why indexes:

• Ensure you don't miss out on growth
• Offer income without the hassle
• Cut your losers, double-down on your winners (this episode)
• Are designed to last forever

In this episode we're taking a closer look how the design of an index gives us more of the companies doing well, and less of the companies doing poorly.

Two of the hardest parts of investing - knowing when to sell and getting your position sizing correct. Luckily, the design of the index product takes care of both of those for you by applying a consistent, rules-based approach. Listen to today's episode to understand how.

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This content has been made in collaboration with iShares by Blackrock, NAB Trade and S&P Dow Jones Indicies. Thank you to these partners for helping keeping all of our content free and accessible.

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In the spirit of reconciliation, Equity Mates Media and the hosts of Equity Mates Investing acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today. 

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