Deena Bahri is the Chief Marketing Officer of Stock X, the online marketplace that has turned resales of consumer goods into highly valued business by creating a ‘stock market of things.’ Since its creation, Stock X has skyrocketed from being a young startup to a beloved brand for customers who want to buy, sell and discover products they covet. We talk about: the convergence between the contenders and the incumbents, Stock X’s concept of the initial product offering (IPO), the cultural marketing team’s method of seeking out collaborations around product creations, storytelling in culturally relevant ways, and more.

Interviewed by Mortimer Singer.