Discover essential tips for auditing Google Ads accounts, including an exclusive audit template and five crucial focus areas. Uncover the mysteries of UTM tracking to enhance your website insights. Get clarity on choosing between two Google Ads courses tailored to different expertise levels. Plus, dive into the challenges of Performance Max campaigns and explore strategies for optimizing your campaigns like a pro. Don't miss out on this informative discussion filled with actionable insights!
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Google Ads Audit Framework
When auditing a Google Ads account, start with the data foundation, focusing on conversion tracking, attribution, and remarketing setup.
Next, review bids and budgets before diving into targeting and creative assets to avoid rabbit holes.
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Use UTM Parameters Correctly
Use UTM parameters with source, medium, and campaign tags to track website traffic sources effectively.
Build custom UTM URLs especially for non-Google ad platforms to avoid traffic data confusion in analytics.
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Choosing Between Two Google Ads Courses
Choose Inside Google Ads if you want ongoing updated content, expert Q&A, and advanced campaign management.
Opt for Google Ads for Beginners if you have no prior experience and want step-by-step guidance to run your first campaign.
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In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to gain valuable insights into your website traffic. Finally, Jyll clarifies the differences between her two popular Google Ads courses, Inside Google Ads and Google Ads for Beginners, to help you choose the best training for your needs. And as always, there's a new PMax Insider Challenge for you to solve!
Key Topics:
Google Ads account audit template
UTM tracking explained
Inside Google Ads course vs. Google Ads for Beginners course
Performance Max campaign analysis
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode61
Inside Google Ads course Ready to take your Google Ads skills to the next level? Let me show you how to optimize Search, Shopping, Display, Demand Gen, Video and Performance Max campaigns like a pro. Join more than 400 practitioners today: https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode61
Google Ads for Beginners course Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign - completely updated for 2025. Start now at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode61
YouTube Playlist: Google Ads Account Audits https://www.youtube.com/playlist?list=PL62Jp6AKaQkLnj0G5lJaQeIygb70PGzkH
Mike Rhodes PMax script [affiliate link] https://mikerhodes.circle.so/checkout/latest-script?affiliate_code=f578f5
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
Inside Google Ads with Jyll Saskin Gales 