On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L’Oréal USA, shares her insight on:
- [2:37] – Why her experience in field hockey opened her eyes to the benefits of a unique approach
- [9:57] – What travelling around the world has taught her about market segmentation and product differentiation
- [11:30] – How L’Oreal has incorporated giving back into the company’s DNA and how they’ve supported others during the current pandemic
- [13:08] – The most impactful advice she has to help recent college graduates lean into their uniqueness
The Playbook With David Meltzer