The co-founder and chief executive of Strava explains how storytelling is wrapped up in being able to take risks. He first ventured into the unknown in 1995, wanting to build a community of athletes. He didn’t know how that story would end–and it certainly wasn’t immediately successful. His company has grown to 100 million athletes in 200 countries–and he tells host Christine Lagorio-Chafkin that along the way he’s learned to take chances to “get to create the story.”
