Retail Remix How Sephora and BuzzFeed Close the Trust Gap
Apr 5, 2021
43:27
Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust.
The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. During this episode of Retail Remix, Margot shares why she felt a book like this was needed, and real-life examples of brands that have successfully tackled audience cynicism and built powerful content engines. Listen to learn:
- Why the “3 V’s” of trust (vulnerability, voice and volume) should guide every brand’s approach to content strategy and branding;
- How Sephora and BuzzFeed are embracing community and transparency to breed trust; and
- Tips for bridging cultural gaps and department silos to make trust a true “business problem.”
RELATED LINKS
- Learn more about Appropriate, Inc.
- Buy a copy of Margot’s books
- Connect with Margot on LinkedIn