We all know that case studies are among the most useful kind of content any B2B company can have. According to the 2023 SaaS Marketing Case Studies report, from Uplift Content, SaaS marketers ranked case studies as the most valuable type of content to increase sales. Other reports have found similar results in other industries. But the Uplift report also found that only 12% of SaaS marketers are very satisfied with their case studies. So, there's apparently lots of room for improvement.
To help us understand how companies can produce better case studies, my guest is Emily Amos, founder and CEO of Uplift Content.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing