Laser Therapy Institute Podcast
Building a Laser Therapy Practice
Jan 13, 2020
The podcast discusses marketing steps to increase laser therapy patients, including compliance, ROI, and local branding. It explores balancing patient health and financial aspects, advertising regulations and ROI, enhancing treatment outcomes, and building a strong brand reputation.
23:57
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Quick takeaways
- Compliance with regulatory agencies is crucial when advertising laser therapy services, and it is important to remain pain-focused and non-specific in advertisements.
- Building a strong brand in the community is essential for a successful laser therapy practice, with every patient serving as an ambassador for the clinic's brand.
Deep dives
Marketing Laser Therapy Practice
This podcast episode discusses the importance of marketing to build a successful laser therapy practice. It emphasizes the need to comply with regulatory agencies while maximizing return on investment through effective marketing strategies. The speaker shares their experience of successfully opening a laser therapy center in a small town using word of mouth as the primary marketing tool. They underline the significance of patient focus and reputation building and provide insights into setting marketing goals, utilizing existing patient base, and leveraging social media and local publications for advertising. Additionally, the episode highlights the value of linking with larger organizations to enhance credibility and expand patient reach.
