The Colin and Samir Show How to build a podcast on YouTube [Creator Support]
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Jun 20, 2022 Nick Martell and Jack Kramer, co-founders of the successful newsletter and podcast Snacks Daily, dive into the world of video podcasting on YouTube. They share strategies for maximizing engagement through effective titling and thumbnail design. The duo discusses adapting content to suit modern challenges, enhancing community interaction, and the need for a consistent production routine. They reflect on the balance between authenticity and technical expertise, emphasizing how to keep content relevant with a mix of timely and evergreen material.
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YouTube Distribution Strategy
- Focus on title, thumbnail, and retention for YouTube distribution.
- Analyze click-through rates and audience retention to understand what works.
Content Repackaging
- Repackage existing audio and video content for different platforms.
- Consider whether this repackaging task requires a creative or scientific approach and if a full-time hire or agency is needed.
YouTube Titles and Thumbnails
- Find a thumbnail designer and consider your brand's YouTube presence.
- Titles should be searchable and intriguing, creating curiosity.