How Rochelle Humes built 'My Little Coco'

This Morning presenter, and former Saturdays singer, Rochelle Humes launched her baby hair and skincare business My Little Coco just as the Covid-19 pandemic swept the world. In this podcast she tells us:

• Why entering business was harder than breaking into showbiz
• The learning curve she faced, including an early challenge by Chanel over the word "Coco"
• Why she partnered with Boots to get her products on their shelves
• The advantage of using her family as a focus group, and how brutally honest her children can be
• How she's expanding the business from cosmetics into furniture and homeware

For more business news, interviews and analysis go to standard.co.uk/business

This podcast was recorded at the Treehouse London Hotel.

Hosted on Acast. See acast.com/privacy for more information.