Brand Building In The Age Of Social Media with Bosh!

"That was an explicit decision at the beginning that I took which was...start with information...start with media, and start with giving it away for free. So that will allow me to build up a massive audience, and then work out what needs to be sold and what needs to be provided."

Bosh! are the fastest growing plant-based online food brand. In 18 months they have amassed over 1.5 million followers and their videos have reached over 1 billion people. Henry Firth and Ian Theasby met in school aged just 11 and together they built Bosh! in 2016 to inspire people to a healthier, more ethical and sustainable lifestyle after seeing the popularity of food videos on Facebook.

On today's show we talk about building an online community, the lean startup model, and the launch of a product that their community demanded: the launch of their new vegan cookbook.