The Dept. w/ Omar El-Takrori Content Advice For Building Your Personal Brand (Over Age 40!) ft. Lee Jenkins | The Dept. #88
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Aug 28, 2025 Lee Jenkins, a pastor, entrepreneur, and financial expert, shares his journey of building a massive online following while maintaining his faith. He emphasizes how those over 40 can leverage their wisdom to create authentic content. The conversation highlights the merger of faith and finance, the importance of quality over quantity in content creation, and the need for engaging younger audiences through storytelling. Jenkins encourages listeners to find their niche and prioritize integrity while navigating the digital landscape.
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Find A Void To Fill
- Insightful niches form where existing content lacks balance or integration.
- Lee filled a void by combining financial principles with spiritual integrity and purpose.
A Push To Share What’s Inside
- Lee felt God telling him it would be a tragedy to die with his experience still inside him.
- That conviction drove him to finally share decades of financial and spiritual wisdom publicly.
Use Short, Conversational Soundbites
- Try short, compact formats that distill complex ideas into soundbites your audience can absorb.
- Use a conversational setup (Lee talks to his son) to make recording simpler and more natural.