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What Next TBD: Is LinkedIn...Cool Now?
Sep 1, 2023
Tech editor at Bloomberg Businessweek, Sarah Frier, discusses the increasing popularity of LinkedIn as a social media platform amidst economic uncertainty. They explore the shifting behavior and content on LinkedIn, its revenue growth during the pandemic, and its significance in people's lives.
26:03
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Quick takeaways
- LinkedIn has transformed from a cringy platform to a valuable tool for journalists and job seekers alike, offering reliable information verification and networking opportunities.
- LinkedIn's focus on knowledge sharing, stability, and a blend of personal and professional connections has attracted younger users and positioned it as a versatile platform for various needs.
Deep dives
LinkedIn's Shift from Cringy to Useful
Despite initial perceptions of LinkedIn being cringy and inauthentic, many users now recognize its usefulness as a professional networking tool. LinkedIn provides journalists with a reliable platform for verifying information, finding sources, and connecting with potential employers. Even listeners have found LinkedIn to be an interesting social media platform, especially when searching for new work. It offers a balance between professional networking and personal expression, making it a versatile platform for various users.
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